Fast-moving consumer goods (FMCG) INDUSTRY
Fast-moving consumer goods, also known as consumer packaged goods, are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.
FMCG sector in India is the largest industry in the world. It is estimated that FMCG accounts for around 15% of the GDP and employs more than 10 million people in India. The FMCG sector has been growing at a rapid pace over the years due to increasing urbanization, rising middle-class population, changing lifestyles, and increasing disposable incomes among consumers. The growth of this sector is driven by a number of factors, including increasing consumer spending power, changing lifestyles, and rising disposable income levels.
The industry is experiencing a shift from traditional grocery stores to modern retail stores such as hypermarkets, supermarkets, and convenience stores due to rapid urbanization and increasing disposable income levels among consumers. In addition, consumers are increasingly opting for online shopping instead of visiting traditional grocery stores due to the convenience factor associated with it and its low-cost nature compared to offline shopping options such as supermarkets or hypermarkets.
List of the Best FMCG Stocks in India 2023
|
Company Name |
Industry |
|
Bajaj Consumer Care Ltd |
Household & Personal Products |
|
Britannia Industries |
Food & Beverages |
|
Colgate Palmolive |
Household & Personal Products |
|
Dabur India |
Household & Personal Products |
|
Emami Ltd |
Household & Personal Products |
|
Gillette India |
Household & Personal Products |
|
Godrej Consumer Products Ltd |
Household & Personal Products |
|
HUL |
Cigarettes & FMCG Products |
|
ITC |
Quick Service Restaurant |
|
Jubilant Food works |
Household & Personal Products |
|
Marico Ltd |
Food & Beverages |
MBA graduates might find roles in areas such as Brand Manager, Product Manager, Sales Manager, Market Research Analyst , Retail Manager , Supply Chain Manager.
Salary Range: Entry-level supply chain managers can earn between 7lpa- to 16lpa annually. Experienced professionals may earn significantly higher salaries, especially in larger FMCG companies.
Qualities that are especially relevant for someone aspiring to work in the FMCG industry:
Ambitious:The FMCG sector is highly competitive, and individuals with a drive to succeed and achieve goals are valued.
Approachable: Good interpersonal skills are essential in the FMCG industry, where interaction with colleagues, clients, and customers is frequent.
Articulate:Clear communication, whether in writing or speaking, is crucial for conveying ideas, strategies, and product information effectively.
Confident: Confidence is key, especially in roles that involve sales, marketing, or client interactions. Confidence helps in making convincing pitches and presentations.
Cooperative:Teamwork is often vital in FMCG companies where collaboration between different departments and team members is necessary for successful product launches and marketing campaigns.
Creative:Creativity is essential for developing innovative marketing strategies, product packaging, and advertising campaigns that stand out in the market.
Determined:The ability to stay motivated and persevere, even in the face of challenges, is crucial in the competitive FMCG industry.
Energetic:The FMCG sector often requires high energy levels, especially for roles involving fieldwork, sales, or marketing events.
Flexible:The industry can be fast-paced and ever-changing. Being adaptable and open to change is an important quality.
Organized:Strong organizational skills are valuable for managing product launches, promotional events, and inventory efficiently.
Persuasive: Persuasion skills are essential, especially in sales and marketing roles, to convince consumers and clients about the value and quality of products.
Resourceful: Being resourceful and finding innovative solutions is valuable, especially in situations where resources might be limited.
Technological: Familiarity with technology is crucial due to the increasing use of digital tools in marketing, sales , analytics and supply chain management.
The FMCG industry plays a vital role in catering to the everyday needs of consumers, embodying the essence of convenience and accessibility in the modern marketplace.